Geo Perdis
Wayne MacPhail
Marc Weisblott
Panasonic delivers the passion of the Olympic Winter Games to living rooms across Canada
A Quarter of Canadians Will Clock Over 63 Million Hours A Week Watching The Olympic Winter Games
MISSISSAUGA, ON, Nov. 19 /CNW/ - Planning to tune in to the Vancouver 2010 Olympic Winter Games this February? So are over 18 million Canadians according to a recent poll conducted on behalf of Panasonic Canada. Of those who will watch from home, many (43 per cent) plan on viewing 2-5 hours of coverage per week; but more ardent fans (25 per cent) report that they plan to spend more than 10 hours a week taking in the live events from Vancouver - for this group alone that's a staggering 63 million plus hours a week spent catching the Olympic Spirit from the comfort of homes across the country.
And for the first time in Olympic Winter Games history, every race, ceremony and moment of national pride during the 2010 Winter Games will be broadcast live into homes across the country, entirely in high definition (HD).
"The majority of Canadians can't make the trip out to Vancouver or Whistler, but they will tune-in to catch their favourite events and athlete performances on television," said Ian Kilvert, General Manager of Corporate Brand Management, Panasonic. "HD is the gold medal standard for experiencing every moment in Vancouver - it really is the next best thing to actually being there."
Full news release continues at http://j.mp/1ObJON
Report by Marketnews.com: A New Dimension: Panasonic Demonstrates 3D HDTV http://j.mp/67UdTf
