Geo Perdis
Wayne MacPhail
Marc Weisblott
Mondoville
New T.O. blogs set sights on scene - The Globe and Mail
WHO
New-media personality-about-town Geo Perdis recruited opinionated culture scribe Marc Weisblott to build and edit a dishy Toronto-centric site that has broader appeal.
IDEAL AUDIENCE
Devotees of the Daily Beast and the Huffington Post who are looking to quell their hunger for local media news
TONE
Jon Stewart meets The Onion meets Eye Weekly. Translation: Willing to stir the pot in a newsworthy way.
HOGTOWN FLAVOUR
Posts name-check cover a who's-who of politicians and performers, from George Smitherman and Giorgio Mammoliti to Pamela Anderson and Dragonette's Martina Sorbara. The monthly Mondoville 100 lists Toronto-ish media and tech types worth following on Twitter.
IF THE SITE WERE A CELEBRITY
Bill Maher, though perhaps a little less caustic.
AROUND IN 2012?
Let's hope so. The site utilizes the latest communication platforms such as Apture and Posterous, making for an enriched, one-stop experience (think of footnotes in Wikipedia and YouTube form). Mainstream media, take note.
